Skullcandy
Bone to Brain
Earbuds and traditional over-the-ear headphones are best for when you want to sit in silence and block out the world. But they’re not practical for listening on the go with all of the interactions and hazards that come with being out in the world. With SkullCandy’s new bone conduction headphones, you can be present for everything that life throws at you while also being present for your favorite songs or podcasts, allowing you to live in both worlds simultaneously.
Urban Obstacle Course
For the urban runners and explorers, we’re going to find the biggest running cities and take over a street to erect an obstacle course to try out the headphones. They run through once with regular earbuds and try to avoid the hazards they may encounter on the mean streets. Then they go through again, but this time with the bone conduction headphones to see the difference between being able to hear what’s going on around you and not.
Along the course there will be signs that taunt the runners.
Cycle Hunt
For the cyclists, we’re going to sponsor a midnight fun cycle in three major cycling cities. It’s a scavenger hunt all over the city where you pathfind via sound. You’ll need the bone conduction headphones to hear where clues are for hidden items, so we will provide them for the hunt. Our app will hold the clues and as you listen on the headphones, the sounds outside and the sound in your head will match. This will indicate where the secret items are to win. Winner gets two free brand new Skullcandy bone conduction headphones.
Smith x skullcandy
The bone conduction helmet for skiing and snowboarding. Slip on the helmet and the built-in headphones go over your ears, ready to play right when you strap in. Connect to the inception of Skullcandy as you shred the slopes in both worlds.
Playlists to Live Simultaneously
With the benefit of hearing everything around you as well as the music in your head, we get the opportunity to give you the perfect soundtracks for you life out in the world. When you’re hiking, we’ll give you the greatest playlist to marry music with the sweet sounds of nature. When you’re on the slopes, we’ll give you the best playlist to combine that shredding feeling with the calm of the mountains. And when you’re navigating the urban jungle, we’ll give you the optimum playlist to allow you to safely boogie your way to your destination.